“Back to School in South L.A.”
By Sarah Stern
This past weekend, Real Medicine Foundation & the Florence Western Medical Center hosted their first “Back to School” Event, providing more than 60 children and families with brand new backpacks filled with school supplies.
Recognizing the needs of this community has not been the challenge; the challenge has been how to encourage the community to show up for the services available to them. Free health and fitness programs for adults and children are offered at the center by Real Medicine, yet often we find a low attendance due to lack of access to information, transportation and health issues. While we have worked diligently to encourage the patients with incentives to attend these programs, at times it can be frustrating. Many charities in Los Angeles share this dilemma.
So the question becomes how can we bring about awareness of our programming in an area where the digital age has fallen behind? Phone numbers on sign-up sheets are often disconnected the following month. Most patients do not have home computers, making emails a futile effort. How can we meet the needs of the community and bring forth something that they will show up for, while giving them access to information about the center’s services and our programming?